Jake and I were in Asda today and of course he wanted to have a look at the toys aisle. Whilst he played with most of the toys that made interesting noises I had a look around myself. One thing I noticed was that there is a Narnia cards set out there, based on the film of course, that’s very attractively packaged and quality material.

Maybe I’m jaded from seeing so much crap, posing as film-based toys, put out in Happy Meals and other life-shortening fast food bundles but this looked rather nice. And at Asda, a place that doesn’t normally resonate with myself, or anyone I know, as making an effort with their packaging aesthetics. I say “good on ‘em an keep ‘em coming!”